Joey is a Certified Financial Social Worker and the founder of Financial Independence Counseling, LLC, where he helps individuals and families eliminate debt and work toward lasting financial independence.
Drawing inspiration from the FIRE (Financial Independence, Retire Early) movement, Joey equips clients with practical strategies and insights that empower them to take control of their financial futures.
A proud military veteran, Joey began his financial journey while serving in the U.S. Air Force. During that time, he successfully paid off $20,000 in debt using the principles of Dave Ramsey — a turning point that ignited his passion for personal finance.
As a Certified Financial Social Worker, Joey goes beyond the numbers; he understands that financial struggles often stem from emotional, behavioral, and social factors. His holistic approach addresses not only budgeting and debt management but also the stressors and habits that influence financial decision-making.
Joey brings both compassion and expertise to every client relationship, guiding them with empathy and clarity. By integrating emotional support with proven financial strategies, he helps clients feel truly understood and confident as they move toward their goals — and ultimately, financial independence.
“my mission is to empower people.”
— JOEY LASWELL, LMSW, CFSW
a step by step guide
Whether you're navigating debt, planning for retirement, or simply striving to improve your overall financial health, Joey is here to guide you every step of the way.
sensitive & sensible
As a Certified Financial Social Worker, Joey recognizes that financial challenges are deeply intertwined with emotional and social factors, and will address not just the numbers but also the underlying behaviors, stressors, and circumstances that have had an impact on your financial decisions, utilizing a more holistic approach to personal finance.
1:1 COUNSELING
Joey offers comprehensive and empathetic expertise, helping clients navigate their financial journeys with both practical strategies and the emotional support they need to succeed.
partnerships & press
Joey’s ebook The FIRE Formula: Achieve Financial Freedom on Any Income is available on Amazon and Apple Books. In addition to this pursuit, Joey hosts a podcast and manages a Substack. More recently, Joey has collaborated with Mane Up Memphis and will host the upcoming Mane Up Memphis podcast.